Advertising in the good old days
Studying the history of advertising, you can find a deep connection between past and present. In all ages and in all the years, people wanted more to sell their goods and services. Only advertising can really rivet people’s views to any product. Through the centuries changed the form, style and quality advertising. However, its purpose has always been by one to attract more views.
Advertising in the Ancient World.
The first sources of advertising are more to antiquity. Egyptian, Babylonian, Greek and Roman culture surprising high rate of development of the advertising information. It expressed in writing, visual and verbal form. Even at that time, the ancient entrepreneurs face slave traders set themselves the goal to win over the potential consumer, to capture his attention and get them to make a profitable deal.
First advertising information of the ancient world was an Egyptian papyrus, informing the sale of a slave. In addition, some Egyptologists believe that advertising messages have be written on stones.
In Pompeii, also found signs on wooden boards were painted inscriptions and drawings. Also at that time were found and comics.
Nevertheless, the global stage in the history of advertising began only after the appearance of the printing press and the mass appearance of books.
Formation of advertising in Western Europe.
In 1450, Guttenberg has created the world’s first printing press. This was the beginning of a new era of mass media and advertising. Now, on any publication did not have to spend a lot of time and effort, since the printing press allowed publishing books in mass volume.
By 1472, include the first ever-print advertising in England. In London, on the door of one of his churches have make advertisement for the sale prayer books.
In 1729, Benjamin Franklin created “the Pennsylvania newspaper.” It was with Franklin in the United States associated development of advertising in this country. “The Pennsylvania Newspaper” was a huge circulation and a large number of print advertising that has ever existed before that time.
1922 in the United States. Sounded on the first radio advertising.
Now advertising is the mass and daily thing. We can open any newspaper and find inside ads: how much does it cost to move mobile home or how to move house.